Terms of Service
MEDalon QR-based emergency medical ID products and service · medalon.hu / medalon-tag.com · v1.0 · Effective: 11 July 2026
These Terms of Service (the "Terms") govern the sale of MEDalon products (physical and digital cards) and the associated service (hosting of the emergency medical profile and public display via QR-code scan), provided by Innovatív Marketing Megoldások Kft. (the "Provider", "we"). By placing an order, you (the "User" or "Customer") accept these Terms.
IMPORTANT — MEDalon is not a medical device and does not replace medical care.
Please read Section 12 (Product liability and limitation of liability) carefully before using the service. MEDalon is an information service that makes user-provided data available to emergency responders; it does not guarantee that responders will use the data or that any given medical outcome will occur.
1. Provider details
- Company:
- Innovatív Marketing Megoldások Kft. (Ltd.)
- Registered seat / mail:
- Gizella út 19/B, 1143 Budapest, Hungary
- Company reg. no.:
- 01-09-338878 (Budapest-Capital Regional Court)
- VAT / tax no.:
- 25803965-2-42 (HU25803965)
- Represented by:
- Zsuzsanna Radics
- Email:
- hello@medalon.hu
- Phone:
- +36 70 500 0800
- Hosting provider:
- Tárhely.Eu Szolgáltató Kft. (Könyves Kálmán körút 12-14, 1097 Budapest, Hungary)
2. Definitions
- Product: a MEDalon physical card (metal card, dog tag, keychain, family pack) or digital card (downloadable PDF) sold by the Provider.
- Service: hosting of the emergency medical profile you provide and its public display via QR-code scan on the Product.
- Activation code: a unique code issued with the Product that is required to start the Service (e.g. ABC-1234).
- Activation: you link the Product's activation code to your account in the MEDalon application, thereby starting the Service.
- Renewal: the annual fee payable after the initial one-year Service period to keep the Service active (currently HUF 990 / card / year; the current price list is on the website).
- Consumer: a natural person acting outside their trade, business, craft or profession.
- Payment provider: Barion Payment Zrt. (see clause 7).
3. The Products and the Service
MEDalon is a QR-based emergency medical ID system. The Products carry the QR code (physically or as a printable PDF); the Service provides the emergency profile that is displayed when the code is scanned.
Physical Products (metal card, dog tag, keychain, family pack) are shipped by post via Magyar Posta Zrt. to Hungarian addresses only.
Digital Product is a printable PDF card that the User downloads. The digital Product is primarily intended for international customers, where physical shipping is not available.
The Product price includes the first year of Service. To keep the Service active thereafter, an annual Renewal is required (see clause 9).
4. Registration and account
To use the Service you must create an account with a valid email address and password. You are responsible for the accuracy of your data and for keeping your credentials secure. Persons under 16 may use the Service only with the consent of their legal guardian. A legal guardian may also create and manage a minor's emergency medical profile.
5. Placing an order and formation of the contract
- You place an order by selecting a Product, providing billing (and, for physical Products, shipping) details, accepting these Terms and the Privacy Policy, and clicking the button that clearly indicates a payment obligation ("Order" / order with obligation to pay).
- The contract is formed when we confirm the order (by sending a confirmation email), electronically, in English. The contract is not a written contract and is not filed by us.
- You can review and correct your details before finalising the order.
6. Shipping (physical Products)
- Physical Products are delivered within Hungary only, by Magyar Posta Zrt. (Hungarian Post). The expected delivery time is 3–5 business days from order confirmation.
- The shipping fee is displayed before you finalise the order.
- The Provider is liable for delays only to the extent and under the conditions set out in Magyar Posta's own terms of service.
- The Provider currently does not ship physical Products internationally; international Customers can order the digital Product.
7. Prices and payment
- Current Product prices and the Renewal fee are shown on the website (https://medalon-tag.com/#pricing). Prices are stated in HUF and include any applicable VAT.
- Payment is made online by bank card through Barion Payment Zrt. (1117 Budapest, Irinyi József utca 4-20., Hungary; NBH licence: H-EN-I-1064/2013), on a secure payment interface. Card data is handled directly by Barion; we do not receive or store it.
- The Provider issues an electronic invoice for each successful payment and sends it to your email address (via Számlázz.hu).
8. Activation
- You link the activation code received with the Product to your account in the MEDalon application (app.medalon.hu). Activation is completed when you fill in and save your emergency medical profile.
- By activating the Product, you expressly consent to the immediate performance of the Service, and thereby lose your 14-day right of withdrawal for the Service (see clause 10).
- The first year of Service is included in the one-off Product price; for subsequent years, see clause 9.
9. Annual Renewal
- The Service for an activated MEDalon card is valid for 1 year from activation. To keep the Service active thereafter, an annual Renewal fee is due (currently HUF 990 / card / year).
- We notify you by email at least 30 days before expiry. Renewal is a single-click operation in the MEDalon application via Barion Payment Zrt. Automatic recurring payment is not currently offered; Renewal is initiated by the User.
- If you do not renew by the expiry date:
- the card's public emergency page switches to a "not activated" state; public access to your data ends;
- your data remains in your account for 90 days; you may renew at any time during this period and the Service is restored immediately;
- after the 90-day grace period the data is deleted from the account, unless you have specifically requested otherwise.
- A renewed Service is valid for a further 1 year from the previous expiry date.
10. Right of withdrawal (EU consumers)
Under the EU Consumer Rights Directive (2011/83/EU), as implemented in the applicable Member State law, consumers generally have a 14-day right to withdraw from distance contracts without giving reasons.
10.1. Unactivated physical Product
You may withdraw from the contract within 14 days of receiving the physical Product, without giving reasons, provided you have not yet activated it. In such case you must return the Product intact, unactivated, together with the activation code, to our registered seat. The direct cost of return is borne by you. We will refund the full purchase price within 14 days.
10.2. Activated Product (physical or digital)
Important — immediate performance of a digital service: By activating, you expressly request that we begin the Service before the 14-day withdrawal period ends. You thereby expressly consent to immediate performance and acknowledge that, once performance has begun, you lose your 14-day right of withdrawal under Article 16(m) of Directive 2011/83/EU.
For a physical Product, you may still return the hardware — intact and in usable condition — within 14 days; in that case the value of the Service already supplied (a proportionate part of the price) is deducted from the refund.
10.3. Digital Product (downloadable PDF)
For the digital Product, the service starts with immediate performance (activation code generation and/or delivery of the PDF download link). By placing your order you expressly consent to immediate performance and acknowledge that you thereby lose your right of withdrawal under Article 16(m) of Directive 2011/83/EU.
You may declare withdrawal by an unambiguous statement sent to hello@medalon.hu. Return Products to: 1143 Budapest, Gizella út 19/B, Hungary.
11. Conformity and warranty
We are liable for the manufacturing quality of physical Products in accordance with Hungarian and EU consumer-protection law. If a Product is defective (e.g. the QR code is unreadable, the metal has cracked, the material shows abnormal wear), you may exercise the statutory remedies: repair, replacement, price reduction, or — where repair or replacement is impossible — termination. We replace defective Products free of charge if you report the defect within 2 years of receipt.
We must provide the digital Service in conformity with the contract and applicable law (including EU Digital Content Directive 2019/770 as implemented locally). The following do not constitute non-conformity: (a) inaccuracy or obsolescence of data provided by the User; (b) physical damage caused by misuse of the Product; (c) downtime due to factors beyond our control (e.g. internet outages, force majeure).
12. Product liability and limitation of liability
MEDalon is NOT a medical device. MEDalon is not CE-marked as a medical device (Regulation (EU) 2017/745 – MDR), because it is not intended for direct medical diagnosis, treatment or monitoring. MEDalon is an information service that makes user-provided, self-declared health information available to emergency responders (paramedics, doctors, first-aid providers) via QR-code scan.
MEDalon does NOT replace medical care, official patient records, calling the emergency services, or any acute medical intervention.
12.1. Your responsibility
You are responsible for:
- ensuring the data in your MEDalon profile is accurate, complete and up to date;
- updating your data promptly when your medical situation changes (new diagnosis, medication, allergy, emergency contact, etc.);
- keeping the MEDalon Product visible and intact; for physical cards, carrying or wearing it in an accessible place (wallet, keychain, etc.);
- acknowledging the limitations of the Service (card expiry, possible unavailability, damage to the QR code, etc.);
- acknowledging the public nature of the Service (anyone who scans the QR code can access your data) and providing only such data that is suitable for disclosure in an emergency.
12.2. Our limitation of liability
To the fullest extent permitted by applicable law, we exclude our liability where:
- the QR code on the Product is not scanned in an emergency, or scanning fails for any reason (damage to the QR code, the Product not being on the scene, no scanning device available);
- the data you provided is inaccurate, incomplete or out of date and consequently the emergency response is unsuitable;
- an emergency responder (paramedic, doctor, first-aid provider) interprets the information differently, disregards it, or reaches a different care decision;
- damage results from a temporary unavailability of the Service (internet outages, server incidents, force majeure);
- the quality or outcome of medical care, or any decision made by any part of the healthcare system, is at issue.
These limitations do not affect the mandatory statutory rights of Consumers (e.g. warranty rights for defective performance) that cannot be excluded by contract.
13. Complaints and dispute resolution
You may submit complaints to hello@medalon.hu or to our registered seat. We investigate complaints and respond in writing within 30 days.
EU Online Dispute Resolution (ODR): https://ec.europa.eu/consumers/odr
Alternative dispute resolution (Hungary): Budapest Conciliation Board (Budapesti Békéltető Testület), Krisztina krt. 99, III/310, 1016 Budapest · mail: 1253 Budapest, Pf. 10 · bekelteto.testulet@bkik.hu
Consumers may also contact the alternative dispute resolution body competent in their own EU/EEA country.
14. Intellectual property
The MEDalon application, its content, source code, design, trademarks and the Product designs are the intellectual property of the Provider or its licensors. Purchasing a Product and using the Service grants you the right to use them as intended; copying content, imitating or mass-producing the Products, reselling, or reverse-engineering the system without our prior written consent is prohibited.
15. Permanent deletion of the user account
- You may permanently delete your account at any time from the MEDalon application, under Settings → Delete account permanently. The action is executed immediately after your confirmation.
- Deletion permanently removes all data associated with the account (emergency medical profiles, card assignments, saved settings) within 30 days. Accounting documents (invoices) that we are required by law to retain are kept for 8 years under Act C of 2000 on Accounting.
- Deleting the account also terminates the Service for all cards linked to it; no pro-rata refund is due for the remainder of the paid Service period.
- A deleted account cannot be restored. You may use the Service again by creating a new account, but old activation codes cannot be reused.
16. Data protection
See our Privacy Policy and Cookie Policy for details on the processing of personal data and cookies.
17. Amendments and governing law
We may amend these Terms unilaterally and will inform users in advance in an appropriate manner (via an in-app notice upon login and/or by email). Matters not covered here are governed by Hungarian law, in particular the Civil Code and consumer-protection and e-commerce legislation, without prejudice to the mandatory consumer-protection rules of the consumer's country of residence.
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